In 2015 Hamlet changed its product size and manufacturing process, and along with ever tightening tobacco regulations, led to what was to be the last traditional packaging re-design the brand would undertake.
And therefore a chance to re-evaluate what the Hamlet brand means to British consumers in the 21st century.
A British brand with a distinctly British heritage.
Intriguing Craft, the quirky Britishness that embraces the new, founded in the old
but surprises nonetheless.
This established the outer packaging…
…and so too the inner packaging. Born of an imaginary past, based in an historical truth, and linked to manufacturing innovations, the Freeman family tree was born.
...and a visit to their country pile online expands the back story further.